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NRDC Dives into SXSW with Immersive Gulf of California Liquefied Natural Gas Campaign Activation
NRDC
About This Project
Summary
NRDC sponsored the Climate & Sustainability Track at SXSW 2025 where we produced an immersive activation to launch our campaign to protect the Gulf of California from Big Oil’s plan to build LNG export terminals there. Our three-day activation, NRDC’s The World’s Aquarium, educated attendees about the critical biodiversity in the Gulf and our work to stop Big Oil from turning it into a gas station to export fossil fuels. Visitors were encouraged to take action with NRDC to help save the Gulf.
Goals & Objectives
Our goal for this activation was to increase NRDC brand awareness and build issue awareness by educating a broad audience during a key cultural event about the global marine significance of the Gulf, while driving advocacy action in support of the campaign.
Results & Impact
Our activation drew more than 1,100 visitors to learn about the Gulf of CA campaign. Many visitors photographed themselves in the space, and took home NRDC swag. Coupled with digital and in-person branding throughout SXSW, NRDC branding was visible to an audience of over 724,000.
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