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The Stick Effect: Environment Education, Now 100% More Stick-y

One Tree Planted PROJECT
The Stick Effect: Environment Education, Now 100% More Stick-y by One Tree Planted

credits

Title
  • The Stick Effect: Environment Education, Now 100% More Stick-y
Entrant
  • One Tree Planted

About This Project

Summary

In a saturated social world, breaking through with a message about trees demands bold creativity. So we approached Official Stick Reviews with an unexpected idea: reimagine trees as the "original stick factories." Together we engaged Stick Nation—a massive, passionate community—with three playful videos that made reforestation personal, relevant, and fun. By meeting people in their world, we invited them into ours—where forests aren't just landscapes, but living systems vital to our future.

Goals & Objectives

Elevate our message and our mission during Earth Month to the 3 million + members of the nature loving Stick Nation community.

Results & Impact

Our collaborative campaign brought fresh energy to reforestation, earning 540K+ views—nearly half from new audiences. With 4.7K likes and 180+ shares, it proved that inventive storytelling can cut through algorithms and mobilize climate action at scale. Stick nation donated a portion of sales.

the team

Marie Jones
  • Chief Strategy & Marketing & Communications Officer
  • One Tree Planted
Nicole Guindon
  • Director of Marketing
  • One Tree Planted
Reuben Browning
  • Manager of Photo and Video
  • One Tree Planted
Matthew Askinazi
  • Video Editor
  • One Tree Planted
Stephanie Sinclair
  • Photo/Video Production Coordinator
  • One Tree Planted
Logan Jugler
Boone Hogg