Reality Defender - Enterprise-grade Deepfake Detection

About This Project

Summary

As malicious AI-generated and manipulated content proliferates, Reality Defender is one of just a few companies offering a reliable defense. Its enterprise-grade deepfake detection software scans audio, text, video, and image files at scale, using a patented “ensemble model” approach that delivers a manipulation report rather than a yes/no response. Outside designed and built a website and brand centered on Reality Defender’s mission, which is not simply to create tech, but to protect people.

Goals & Objectives

Our goal was to emphasize the importance of safeguarding journalistic integrity, financial safety, and national security. By highlighting expert analysis, creating an industry-focused user journey, and using visuals centered in the real world, the site inspires AI preparedness–not panic.

Results & Impact

Reality Defender’s leadership reports: “We have grown our pipeline exponentially, well beyond our capabilities from our previous, ill-fitting site.” More industries are now finding and utilizing deepfake detection to protect consumer data, increase trust in news, and defend against scams.