Sonic3 x IFAW: Protecting animals worldwide at the speed of sound

About This Project

Summary

As Sonic the Hedgehog raced back to the theaters for its third installment, Paramount Pictures followed in his legacy to help others by partnering with the International Fund for Animal Welfare (IFAW) as its premiere social impact partner. The work IFAW does to protect and rescue animals globally reflects Sonic’s enduring message of speedily showing up when and where it matters most. It was in Sonic’s spirit that the studio took on a partnership dedicated to protecting animals around the globe.

Goals & Objectives

Paramount Pictures debuted exclusive limited-edition items and a PSA featuring cast members who shed light on IFAW’s work, including the emergency rescue of hedgehogs impacted by massive floods in Poland. The goal: to invite fans to help create a world where animals and people can thrive together.

Results & Impact

The campaign drove more than 4,000 users to the custom IFAW landing page and generated nearly 7,000 page views. The initiative raised nearly $125,000 dollars from more than 1800 global donors who support wildlife rescue efforts for hedgehogs, echidnas, and more of Sonic’s real-life counterparts.