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California CASA: “Just by Being You” - A Volunteer Campaign Centered on Diversity
Pastilla Inc. PROJECT
About This Project
Summary
As California natives, we are honored to partner with California CASA to create a comprehensive marketing campaign utilizing mass market strategy and collateral to increase new volunteer recruitment for foster child advocacy. Pastilla created inspiring banner assets and a touching promotional video to motivate potential volunteers. We also developed a 'CASA-in-a-Kit' with visuals, messaging, and brochures to unify peer-to-peer marketing efforts.
Goals & Objectives
California CASA aims to provide a volunteer advocate for every foster child in need, ensuring their voices are heard. The goal was to provide a comprehensive, actionable strategy, create a multi-touchpoint marketing campaign to attract new volunteers and develop "CASA-in-a-Kit" for peer marketing.
Results & Impact
Pastilla’s campaign strategy helped increase monthly volunteer leads by 344% since its April 24 launch, resulting in a record-breaking 964 volunteer leads in June. Our outreach and storytelling drove wide support for a diverse advocacy network, with 60% of new leads this fiscal year being BIPOC.
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