She Is PepsiCo Inspires and Empowers Frontline Female Employees

About This Project

Summary

Launched in 2022 by PepsiCo Beverages North America (PBNA), the annual She is PepsiCo program rebrands some of the company's highly visible delivery trucks with the names and faces of She is PepsiCo honorees – the women who make, move and sell the company’s products. In its third year, the program grew into a global campaign that recognizes dozens of frontline women who work as truck drivers, merchandisers, technicians, warehouse loaders and more around the world.

Goals & Objectives

The goal of the campaign is for PepsiCo’s workforce to mirror communities where it operates. Given women account for about 1/2 of the U.S. labor force but represent less than 1/3 of the manufacturing workforce, this campaign aims to celebrate the women responsible for driving the business forward.

Results & Impact

The 2024 campaign spotlighted dozens of frontline women and featured their photos on 40+ trucks. Since launching in 2022, female frontline applicants have increased by 6% and 800+ frontline associates have been promoted to supervisory roles. In 2023, 210 sites reduced frontline turnover by 10%.