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Doritos In Space

PepsiCo Foods US
Doritos In Space by PepsiCo Foods US

credits

Title
  • Doritos In Space
Entrant
  • PepsiCo Foods US

About This Project

Summary

Doritos launched the first-ever chip into orbit, not just to make history, but to make a difference. At the heart of this boundary-breaking campaign was a powerful purpose: transforming a moment of cultural curiosity into real-world impact. By partnering with St. Jude Children’s Research Hospital, we turned consumer engagement into a force for good —proving that bold innovation can inspire, connect, and create lasting change.

Goals & Objectives

The core objective of the campaign was to create a cultural touchstone moment that inspired people to act. By sending the first chip to space, Doritos sparked global attention, and we used that attention to shine a light on St. Jude’s earthside mission — the fight against childhood cancer.

Results & Impact

Doritos in Space campaign drove 7.5B impressions and raised $700K for St. Jude, reaching 50K+ families across six continents. By tying a zero-gravity chip to the moonshot of fighting childhood cancer, we inspired global action – proving bold ideas can fuel real change and connect people worldwide.

the team

Steven Williams
  • CEO
  • PepsiCo Foods US
Hernan Tantardini
  • CMO
  • PepsiCo Foods US
Tina Mahal
  • Senior Vice President, PepsiCo Foods Core Brands
  • PepsiCo Foods US
James Wade
  • Doritos Brand Marketing:
  • PepsiCo Foods US
Marlowe Williams
  • Director, Doritos Brand Marketing
  • PepsiCo Foods US
Tyler Melville
  • Manager, Doritos Brand Marketing
  • PepsiCo Foods US
Kate Hebel
  • Associate Manager, Brand Communications
  • PepsiCo Foods US
Chris Bellinger
  • Senior Director, Media
  • PepsiCo Foods US
Marie Tsang
  • Senior Manager, Media
  • PepsiCo Foods US
Jeanette Zimmer
  • Senior Director, TM/Legal
  • PepsiCo Foods US
Wendy Rosenfield
  • Senior Legal Assistant
  • PepsiCo Foods US
Jenny Allenbaugh
  • Senior Director, Corporate Legal
  • PepsiCo Foods US
Gabrielle Miller
  • Senior Legal Specialist
  • PepsiCo Foods US
Lora Wylie
  • Senior Legal Specialist
  • PepsiCo Foods US
Chris Bellinger
  • Chief Creative Officer
  • PepsiCo Foods North America
Elanor Gross
  • D3+ Impact Partnership
  • PepsiCo Foods US
Paul Williams
  • D3+ Impact Partnership
  • PepsiCo Foods US
Kimberly Scott
  • D3+ Impact Partnership
  • PepsiCo Foods US
Brooks Hess
  • D3 Creative
  • PepsiCo Foods US
Stevie Miller
  • D3 Creative
  • PepsiCo Foods US
JP Winders
  • D3 Creative
  • PepsiCo Foods US
Madi Getgood
  • D3 Creative
  • PepsiCo Foods US
Christian Hoyle
  • D3 Creative
  • PepsiCo Foods US
Isaac Pagan-Munoz
  • D3 Vice President
  • PepsiCo Foods US
Gregory Beninger
  • Production & Editing
  • PepsiCo Foods US
Shane Coppell
  • Production & Editing
  • PepsiCo Foods US
Jason Burris
  • Production & Editing
  • PepsiCo Foods US
Chase Rodriguez
  • Production & Editing
  • PepsiCo Foods US
Garrett Finnegan
  • Social Media
  • PepsiCo Foods US
Adrian Sanchez
  • Social Media
  • PepsiCo Foods US
Lauren Kozar
  • Social Media
  • PepsiCo Foods US
Erin Higgins
  • Social Media
  • PepsiCo Foods US
Mattieu Aquino
  • Design VP
  • PepsiCo Foods US
Nicolas Vallejos
  • Design Director
  • PepsiCo Foods US
Ben Garner
  • Senior Manager
  • PepsiCo Foods US
McKenzie Whitlow
  • Associate Manager
  • PepsiCo Foods US
Amira Annahas
  • R&D Seasoning Associate Principal Scientist
  • PepsiCo Foods US
Iona Jones
  • R&D Principal Engineer
  • PepsiCo Foods US
Jose Orellana
  • R&D Packaging Principal Engineer
  • PepsiCo Foods US
Brian Garner
  • R&D Packaging Associate Engineer
  • PepsiCo Foods US
Raquel Moore
  • R&D Region Senior Technician
  • PepsiCo Foods US
Susan Smith
  • R&D Associate Regulatory Specialist
  • PepsiCo Foods US
Swathi Vasan
  • R&D QA Principal Scientist
  • PepsiCo Foods US
Sunita Patel
  • R&D QA Principal Scientist
  • PepsiCo Foods US
Janet Lin
  • R&D Senior Technician
  • PepsiCo Foods US
Joyce Xu
  • R&D Flavors and Seasonings Director
  • PepsiCo Foods US
Thad Caperton
  • Principal Advisor, Strategic Partnerships
  • St. Jude Children's Research Hospital
Derly Smith
  • Director, Enterprise Marketing
  • St. Jude Children's Research Hospital
Garner Keppen
  • Advisor, Enterprise Marketing
  • St. Jude Children's Research Hospital
Amy Weidner
  • Sr. Development Director
  • St. Jude Children's Research Hospital
Shyra Sherfield
  • Social Strategist
  • St. Jude Children's Research Hospital
Michael McPherson
  • Marketing Social Strategist
  • St. Jude Children's Research Hospital
Ruth Klamper
  • Strategic comms lead
  • St. Jude Children's Research Hospital
Marin Bergman
  • VP
  • Ketchum
Katie Dorr
  • MAS
  • Ketchum
Dan Hicks
  • Director Integrated Media Planning
  • OMD
Karen Daly
  • Manager Integrated Media Planning
  • OMD
Claudia Lee
  • Associate Director Integrated Media Planning
  • OMD
Kelly Ward
  • Senior Director PepsiCo Beverages Integrated Investment
  • OMD
Blair Hall
  • Associate Director, Media Investment
  • OMD
Katelyn Muchowski
  • Group Director
  • OMD
Josie Stadler
  • Director Integrated Media Planning
  • OMD