PepsiCo, PepsiCo Foundation, Farm Foundation, and Lay’s: The Little Farmer

About This Project

Summary

To uplift the future of farming, Lay’s and the PepsiCo Foundation launched the Next Generation Farmers Program through a 2025 Super Bowl campaign. This bold platform amplified a new effort to ensure PepsiCo is working closely with young farmers to provide them the right support and increased resources. Created with the Farm Foundation, the program demonstrates how PepsiCo’s social impact strategy drives real change—uplifting communities and widening pathways for the next generation.

Goals & Objectives

The goal of the program is to serve as a crucial stepping stone in helping the next generation of U.S. farmers build strong, sustainable businesses to support an evolving food system through mentorship, scholarships and training.

Results & Impact

"The Little Farmer" showcased PepsiCo’s commitment to farmers. It was #3 trending on X during the Game, was on 37 “Best Super Bowl Ads” lists, and #2 on US Today Ad Meter. It spotlighted the PepsiCo Foundation’s impact on global food system and ongoing efforts to drive change through partnerships.