Pepsi Day of the Dead

About This Project

Summary

Pepsi celebrated Día de los Muertos with six limited-edition cans blending Mexican cultural symbols and past Pepsi logos to honor tradition and connect across generations. Inspired by papel picado and ofrendas, the designs used bold colors, nostalgic branding, and layered symbolism to evoke remembrance. The strategy fused Pepsi’s daring identity with cultural artistry to invite new memories during the holiday.

Goals & Objectives

Pepsi’s goal was to honor Día de los Muertos traditions while celebrating its brand heritage. By blending cultural symbols with past logos, the project aimed to create designs that resonate emotionally, connect generations, and invite consumers to make new memories with Pepsi.

Results & Impact

Combining our storied past with contemporary cultural artistry, the Pepsi Day of the Dead collection elevated our presence during the holiday, inviting people to celebrate the occasion and create new memories with Pepsi.