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I’m For Planned Parenthood & I Fight For Planned Parenthood
Planned Parenthood Federation of America and Planned Parenthood Action Fund PROJECT
About This Project
Summary
To be “for Planned Parenthood,” is to be “for patients.” To fight for Planned Parenthood, is to fight for patients. The I’m For Planned Parenthood (PPFA) and I Fight For Planned Parenthood (Action Fund) campaigns put patients at the center of everything we do to highlight the costs and barriers they face. All people should have the right to the health care and information they need to control their own bodies and lives, full stop. That’s what we—and our supporters—fight for today and always.
Goals & Objectives
The campaigns educate about and respond to attacks on Planned Parenthood, the care health centers provide, the values our organizations protect, and reproductive freedom broadly. From cultural activations to media placements, the campaigns aim to inspire people who share our values to take action.
Results & Impact
Facing attacks from the Trump administration—threats to Planned Parenthood and to the foundation of democratic institutions, the health care system, and freedom—we mobilized a powerful response. From the halls of Congress to the pages of The NYTimes, we made it impossible to ignore patient voices.
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