The Experts Are Asking Brand Ad Campaign

About This Project

Summary

Research shows that individuals aged 16 to 34 rely more on social media than traditional search engines. This offers businesses a chance to create content that answers FAQs and is easily searchable on social platforms, broadening reach and authentic connections. PPOSBC seized this opportunity with a five-month ad campaign, using five short-form, interview-style videos to highlight their reproductive health services.

Goals & Objectives

The overall goals of this campaign were to: - Position Planned Parenthood as the expert in reproductive health care. - Educate key target audiences on the reproductive health care services available at Planned Parenthood along with the high quality of care provided.

Results & Impact

Overall, the campaign video ads earned 9.6 million views, a reach of 1.1 million, 32 thousand clicks, and drove a 5% increase in patient volume at PPOSBC’s health centers during the campaign run.