Playhouse MD

About This Project

Summary

Playhouse MD™ is reimagining pediatric healthcare through play. Founded by sisters, Dr. Kaitlin Wiseman, a family physician, and Sydney Wiseman, an award-winning toy creator, the brand designs doctor-created medical devices that transform tough healthcare moments into playful, story-led experiences. With products like Luna the Light-Up Nasal Aspirator Elephant and Riley the Rocket medicine dispenser, Playhouse MD makes care less intimidating and more supportive for families.

Goals & Objectives

Our goal is to transform everyday pediatric care by combining medical expertise with the universal language of play. We aim to make stressful sick-day routines calmer for kids, easier for parents, and to build more positive lifelong associations with healthcare.

Results & Impact

Playhouse MD launched in 2025 with a debut line of medical devices now at PlayhouseMD.com, Amazon, Babylist, and Target. The award-winning brand, whose bestseller Noa the Narwhal sold out twice, is praised for making routine care approachable, supporting parents and comforting kids.