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Healing AloHA | Breath Awareness Supporting Collective Trauma

Pono Media Group PROJECT
Healing AloHA | Breath Awareness Supporting Collective Trauma by Pono Media Group

credits

Title
  • Healing AloHA | Breath Awareness Supporting Collective Trauma
Entrant
  • Pono Media Group

About This Project

Summary

Conceived after the 8/8/23 Maui wildfires—Healing AloHa supports collective trauma through self-care. Literal translation of Alo+Ha means BREATH OF LIFE Our breath is our life force energy and this BREATH awareness campaign is designed to promote healing by calming the nervous system w Deep Inhales & Slow Exhales. Utilizing social media aligning a calming green inscribed bracelet with a card, bookmark, or sticker encouraging self-care & consciously breathing to “Heal, one Ha at a time”.

Goals & Objectives

In the wake of widespread trauma, people face increased stress and anxiety, often holding their breath. Our campaign address this—breathing through the nose and focusing on slow exhalations, we aim to calm the nervous system, reducing anxiety & stress to support healing the masses “one Ha at a time”

Results & Impact

Has supported healing collective trauma of 1000’s on Maui by promoting self-care through breath awareness fostering overall well-being. Now providing breath awareness tools to students & educators of school shootings in US who need to navigate their own collective trauma and healing journeys.

the team

Rosemarie Johnson
  • Strategist, Speaker, Producer
  • Pono Group
Claudia Micco
  • Podcaster, Author, Neuro-Change Coach, Trauma Sensitive Fitness Trainer
  • https://snipfeed.co/claudiamicco