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Ready, Set, Play. BREAKAWAY, PMC’s innovative video game, addresses harmful social norms for all players.

Population Media Center PROJECT
Ready, Set, Play. BREAKAWAY, PMC’s innovative video game, addresses harmful social norms for all players. by Population Media Center

credits

Title
  • Ready, Set, Play. BREAKAWAY, PMC’s innovative video game, addresses harmful social norms for all players.
Entrant
  • Population Media Center

About This Project

Summary

BREAKAWAY is a video game and mobile app by PMC, addressing violence against women, bullying, and gender equality. Players make off-field decisions that affect their in-game performance, fostering awareness of gender issues. The project's 2023 pilot in Guatemala engaged 100 participants, aged 13-18, with high satisfaction and impact on attitudes and behaviors.

Goals & Objectives

To engage and educate young people aged 8 to 15 on issues such as violence against women and girls, bullying, and gender equality, using a soccer-themed video game to foster awareness and understanding of gender inequity on a global scale.

Results & Impact

The BREAKAWAY pilot in Guatemala engaged 100 participants aged 13-18, with high completion rates and gender balance. It increased awareness of gender issues, with 88% seeking additional resources. Despite technical challenges, it sparked critical conversations, showing promise for social change.

the team

LaFábrica&Jotabequ/GREY
Proyecto Puente Belize (PPB)
Rafael Landívar University
Dr. Yishin Wu
  • Research Associate
  • University at Buffalo, the State University of New York
Dr. Hua Wang
  • Principal Investigator
  • University at Buffalo, the State University of New York
Paula López
  • Assistant Program Manager
  • Population Media Center
Natalia Cereser
  • Program Manager
  • Population Media Center
Verónica Mujica Gianoli
  • Project Coordinator
  • Population Media Center
Ann DeMarle
  • Educational and Curriculum Consultant
  • Champlain College
Wendi Stein
  • International Programs Operations Manager
  • Population Media Center
Emergent Media Center at Champlain College
Aminata Touré
  • Former Prime Minister of Senegal