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About This Project
Summary
To create a movement towards a more affordable and accessible healthcare system in America, we assembled some of the most influential artists to communicate the devastation facing the American population and advocate for price transparency in healthcare across the country. Featured participants: Foo Fighters, Lainey Wilson, Jelly Roll, Busta Rhymes, Fat Joe, Chuck D, Method Man, etc. We utilized their collective voices to garner enormous engagement with press and federal officials in Wash D.C.
Goals & Objectives
Our key audience is comprised of elected federal officials in Washington, D.C. who can create and move legislation towards real transparency in healthcare. We recognized that, to get the proper attention, we must categorize this issue for what it really is: “An American humanitarian crisis.”
Results & Impact
Power to the Patients has generated over 3 Billion earned media impressions through PSAs/Concerts and has been distributed by 200+ national press outlets including CBS, NY Times, CNN, NPR, Variety, Rolling Stone, etc. We’ve met with 100+ bipartisan Members of Congress, VP Harris and President Biden.
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