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Deck The Stalls

Public Inc.
Deck The Stalls by Public Inc.

credits

Title
  • Deck The Stalls
Entrant
  • Public Inc.

About This Project

Summary

PERIOD POVERTY SUCKS OVARIES. What if Santa got his period and couldn’t deliver gifts? That's the reality for nearly 1 in 3 people living in period poverty in Canada and the US, according to our research with YouGov. They miss work, school, and opportunities. All because they can’t afford a tampon. That really singed our stockings. So, we morphed our rage into a holiday campaign for PERIOD.org, featuring an all-new spokesdemon with a mission to #DeckTheStalls with free period products for all!

Goals & Objectives

Meet Crampus. The anti-Santa. Hell-bent on bringing tampons, pads, cups & period underwear to those in need. She passionately educated audiences in a long-form video, shorts, wild postings, and social content and was not afraid to ask for what she wants: your money. All of which went to PERIOD.org.

Results & Impact

So, what did Crampus bring us for the holidays? A groundswell! In just a few weeks, 12 million views resulted in over 200,000 period products & nearly $500,000 donated. That let Crampus' band of elves #DeckTheStalls IRL with free period products for communities in need. A true Crampus miracle!

the team

Phil Haid
  • Chief Executive Officer
  • Public Inc.
Jill Applebaum
  • Chief Creative Office
  • Public Inc.
Adrienne Rand
  • VP, Strategy
  • Public Inc.
Heather Apple
  • Creative Director, Writing
  • Public Inc.
Erin Stevens
  • Creative Director, Art
  • Public Inc.
Sarah Wallace Carr
  • Senior Art Director
  • Public Inc.
Michael Porfirio
  • Copywriter
  • Public Inc.
Paul Rivait
  • Director, Creative Impact
  • Public Inc.
Beth Thomson
  • Director, Client Strategy
  • Public Inc.
Laura Penalosa
  • Director, Client Strategy
  • Public Inc.
Marc Milliard
  • Head of Production
  • Public Inc.
Mark Flanjack
  • Production Manager
  • Public Inc.
Eva Midgley
  • Director
Trevor Lawley
  • Assistant Director
Cristina Gardeazabal
  • Designer/Animator
Itzel Velazquez
  • Script Supervisor
Joseph Chan
  • 1st Assistant Camera
Brandon Vieira
  • 2nd Assistant Camera
Chris Mierzwinski
  • 2nd Assistant Camera
Erin Sweeney
  • Hair & Make Up
Marie-Even Tremblay
  • Costume Design
Jeff Wilston
  • DMT
Noelle Webb
  • Editor
Simon Sealy
  • VTR
Todd Hamacher
  • Gaffer
Mike Consiglio
  • Gaffer
Rico Joyce
  • Key Grip
Pete Elston
  • Best Grip
Flora Yin
  • Production Design
James Crawford
  • Art PA
Mac Isen
  • Art PA
Oscar Weinstein
  • Key PA
Emily Skeffington
  • Producer
Barclay Maude
  • Executive Producer
Maggie Blouin Pearl
  • Executive Producer
Ari Posner
  • Sound Designer, Composer
Keith Ohman
  • Sound Design & Mix Engineer
Rachel Sellan
  • Crampus