Verified Champions

About This Project

Summary

The Verified for Climate campaign empowers climate experts to create and share content on TikTok, aiming to increase digital literacy, spread accurate climate info, and encourage reporting of misinformation. Using Verified Champions, the campaign boosted awareness, countering myths and informing a wider audience on climate change. The strategy helped spread accurate content, effectively reaching and educating TikTok users.

Goals & Objectives

The goal was to shift the climate change conversation by combating mis- and disinformation online, focusing on Brazil, Spain, and UAE. Objectives included increasing accurate climate info on TikTok, improving digital literacy, and encouraging users to report false info on the platform.

Results & Impact

225 impactful TikTok videos from 35 storytellers in Brazil, Spain, and the UAE captivated 608 million viewers, generating 632 million impressions. This effort effectively spread climate solutions and tackled misinformation, significantly improving the climate conversation online.