Savor - Global Launch

About This Project

Summary

With 30% of global emissions from food and a quarter tied to fat and oil production, Savor is taking responsibility for decarbonizing this essential macronutrient. It has pioneered a new way to create fats directly from fatty acids, bypassing traditional agriculture and its high environmental cost. Savor’s new digital platform introduces it to the world with a confident voice, positioning it as the clear leader in a new food category while setting the standard for the future of food innovation.

Goals & Objectives

We set out to create a digital brand that positioned Savor as a credible, category-defining innovator while building trust with partners, investors and the public. The goal was to lay a strong foundation for growth while quietly transforming expectations about enjoying food without compromise.

Results & Impact

Savor’s launch drew 170M+ media impressions, 85% positive sentiment and 48 media articles praising its sustainability, innovation and flavor. Michelin-star chefs found it “practically imperceptible” from dairy. Public tastings showed strong approval for its sustainable approach and delicious taste.