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About This Project
Summary
PanCAN looked to RKD to optimize their annual drive that culminates with a Day of Giving. We supported this campaign by providing planning, creative and measurement for digital and offline channels: emails, display ads, Meta network ads, search ads, lightbox, influencers, SMS, social media video content and direct mail. We used an audience-targeted approach to drive engagement through relevant messaging and content. We optimized every campaign by building upon our learning agenda objectives.
Goals & Objectives
Refresh and optimize PanCAN’s annual drive by increasing revenue, growing monthly conversions and enhancing donor engagement through strategic creative, targeted messaging and a coordinated omni-channel approach with compelling testing and optimization strategies
Results & Impact
Year over year: One-time gift and initial sustaining gift gross revenue increased 90% Number of online gifts increased 70% Overall average gift increased 12% Average gift amount of donors converted to sustainers increased by 45% Over the next 6 months, subsequent sustaining donations increased 12%
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