JOIN OUR NEWSLETTER
About This Project
Summary
FUTURE.MADE. is an integrated marketing campaign designed to increase awareness and support for Jacksonville University (JU) — a liberal arts college in Jacksonville, Florida. The campaign included a mix of paid media advertising, marketing, earned media and event activations and leveraged storytelling by successful alumni to underscore the return on investment to individuals and other partners who donate, mentor, partner or engage in myriad ways.
Goals & Objectives
The awareness campaign aligned JU’s latest capital campaign & launched shortly after the public phase of the capital campaign was announced to complement advancement efforts. Goals: raising JU’s community profile, instilling pride among alumni & donors; & inspiring new partnerships & support.
Results & Impact
Between Feb-May 2024, the campaign achieved 24.7 million impressions and 65.2 hours of watch time for its video stories. We were successful in efforts to have the Mayor of Jacksonville generate a proclamation and read it at the Charter Day event honoring JU's past contributions and visionary plans.
JOIN THE NEWSLETTER