We Love Medicaid

About This Project

Summary

“We Love Medicaid” was a summer advocacy campaign to raise awareness and protect Medicaid from deep federal cuts. As a small nonprofit, we didn’t have a big budget so we got creative. With our agency partners and AI tools, we built a story-driven campaign using satirical video and meme-driven content that launched fast and grabbed attention. This was strategic, scrappy, and made possible by AI.

Goals & Objectives

We needed to do 3 things fast: 1) build awareness around proposals to slash Medicaid funding; 2) humanize the issue by elevating the voices of Medicaid users; 3) get people to contact lawmakers in Colorado districts. Our creative strategy focused on sharp storytelling and emotional resonance.

Results & Impact

In four weeks, we drove thousands of impressions and hundreds of emails to Congress via WeLoveMedicaid.org. Real Medicaid users shared powerful stories. Bold concepts like "Mama Bear" and "Medicaid+" earned strong engagement, showing how creative and unexpected content can drive real action.