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About This Project
Summary
Mindless is not about merely surviving mental health challenges. It’s about awakening to the endless joy within all of us. It was their quest to uncover that joy and start to mind, less. Mindless Labs exists to help people become and stay mentally healthy. Mega partnered with the Mindless Labs team to develop a new brand identity system. Services: Visual Identity, Art Direction, Brand Guidelines
Goals & Objectives
Create a dynamic, all-encompassing direction that is visually distinct, addresses various considerations, and ultimately ensures visual unity for the brand and its products moving forward.
Results & Impact
Our new brand identity, featuring a refreshed brand mark, unified the brand, products, and it's messaging. It boosted mental health awareness, improved audience engagement, and brought new light, energy, and resources to this important issue.
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