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About This Project
Summary
The Komen blog is a resource for anyone searching for information about breast cancer. Whether they are seeking comfort through an inspiring survivor story, exploring emerging treatment options or looking for ways to support the fight to end breast cancer, the blog is a vital resource in providing those details. Readers can be confident in the knowledge the information shared is vetted by health information professionals, making it a trusted, credible source of breast health information.
Goals & Objectives
The purpose of the Komen blog is to educate and engage readers with breast cancer stories, research updates, health tips and ways to get involved on a local or national level. It is a key asset across Komen's communication channels and provides the full context behind the stories shared.
Results & Impact
By implementing SEO tactics in our writing, the team increased organic traffic search to the blog by 97% over the last year. Stories highlighting new fundraising programs were used to promote those initiatives. Through strategically optimized content, donations from the blog increased by 83%.
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