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Fundraising for Amica Center Amid Administration Slashing Federal Funding

Swell Inc.
Fundraising for Amica Center Amid Administration Slashing Federal Funding by Swell Inc.

credits

Title
  • Fundraising for Amica Center Amid Administration Slashing Federal Funding
Entrant
  • Swell Inc.

About This Project

Summary

Since early 2025, Swell has partnered with the Amica Center for Immigrant Rights to combat Trump’s Project 2025 agenda through a rapid-response digital fundraising campaign. We deployed a two-pronged strategy: targeted digital ads to build a stronger donor base and email campaigns to leverage Amica Center’s current list and nurture new supporters. Together, we aimed to raise funds, increase awareness, and grow a sustained donor pipeline for future impact.

Goals & Objectives

Our goal was to develop and launch a multi-channel fundraising campaign that elevates Amica Center’s role in immigration defense, rapidly builds a donor base, and converts new and existing supporters into recurring donors—leveraging Trump’s policy agenda as a real-time call to action.

Results & Impact

Swell raised $4 for every $1 spent on media and added 1,700 (& counting) new donors to Amica Center’s network. Through precise digital targeting and strategic email engagement, we successfully expanded Amica Center’s reach and positioned the org for long-term fundraising success.

the team

Sara St. Hilaire
  • Managing Director
  • Swell Inc.
Gregory Hubacek
  • Senior Creative Director
  • Swell Inc.
Andres Cruz
  • Director of Technology
  • Swell Inc.
Jess Gregg
  • Assc. Director of Advertising
  • Swell Inc.
Selena Baugh
  • Senior Content Producer
  • Swell Inc.
Olivia Taylor
  • Senior Designer
  • Swell Inc.
Ta'Kijah Bryant
  • Manager, Strategy & Accounts
  • Swell Inc.
Phillip Holmes
  • CEO & Founder
  • Swell Inc.