Home Planet Fund

About This Project

Summary

Home Planet Fund, founded in 2022 by Yvon Chouinard, combats the climate crisis by supporting Indigenous Peoples and local communities with nature-based solutions. Partnering with Teal Media, they developed a bold brand identity and digital ecosystem. Teal collaborated with Executive Director Dilafruz Khonikboyeva and brand designer Kamilia Kulinova to showcase their unique approach: 100% trust-based grants with no reporting requirements.

Goals & Objectives

The goal of the Home Planet Fund is to fight the climate crisis by supporting Indigenous Peoples and local communities with 100% trust-based grants. Teal Media created a distinct digital ecosystem and brand identity to raise brand awareness and visually assert HPF's unique philanthropic approach.

Results & Impact

Launched on Earth Day with Patagonia, Home Planet Fund saw significant website traffic: April 22 had 8.3K views, 4.1K visitors, and 44s average engagement. One month after launch, Home Planet Fund saw a 392% increase in total follower growth across social platforms with 33,938 impressions.