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2025 STAATUS Index (Social Tracking of Asian Americans in the United States)

The Asian American Foundation PROJECT
2025 STAATUS Index (Social Tracking of Asian Americans in the United States) by The Asian American Foundation

credits

Title
  • 2025 STAATUS Index (Social Tracking of Asian Americans in the United States)
Entrant
  • The Asian American Foundation

About This Project

Summary

This past May, The Asian American Foundation (TAAF) released its fifth annual Social Tracking of Asian Americans in the U.S. (STAATUS) Index, the leading national study of Americans’ perceptions of Asian American communities. This year, we sought to examine how sentiments may have evolved since the pandemic, and engaged with content creators, journalists, and policymakers to creatively share the survey’s key takeaways with new readers – especially younger audiences on TikTok and Instagram.

Goals & Objectives

We had three key goals: 1. Reveal new insights on Americans’ views of Asian Americans 2. Identify notable trends that have emerged since 2021 3. Solidify the STAATUS Index as a must-read resource for journalists and lawmakers as they develop stories and policies impacting Asian American communities

Results & Impact

The STAATUS Index received 576 press hits, generating 1.07B impressions. Data was featured in NBC News, Axios, and The New York Times, and blanketed Asian ethnic media like the World Journal and Korea Times. AAPI content creators amplifying the survey garnered 1.49M views and 69,000+ engagements.

the team

Sruthi Chandrasekaran
  • Director of Data and Research
  • The Asian American Foundation
Matt Kamibayashi
  • Data and Research Manager
  • The Asian American Foundation
Lena Pham
  • Database and Research Specialist
  • The Asian American Foundation
Norman Chen
  • Chief Executive Officer
  • The Asian American Foundation
Georgette Bhathena
  • Chief Programs Officer
  • The Asian American Foundation
Joy Moh
  • Head of Communications and Marketing
  • The Asian American Foundation
Andrew Peng
  • Deputy Director of Communications
  • The Asian American Foundation
Polly Fong
  • Deputy Director of Brand and Creative
  • The Asian American Foundation
Noho Monarch
  • Graphic Designer
  • The Asian American Foundation
Lakshmi Hutchinson
  • Content Writer
  • The Asian American Foundation
Jack Beckwith
  • Creative Director
  • The DataFace
Sam Vickars
  • Design Director
  • The DataFace
Aria Todd
  • Senior Designer
  • The DataFace
Lesley Huang
  • Data Viz Developer
  • The DataFace
Soumya Karwa
  • Data Viz Intern
  • The DataFace