Gates Foundation Discovery Center

About This Project

Summary

The Gates Foundation Discovery Center aimed to develop an immersive digital exhibit and completely redesign its public website. The primary goals of this redesign were to engage both digital and in-person visitors and to raise awareness about the foundation’s initiatives through the Discovery Center and its resources.

Goals & Objectives

The project began with workshops on essential aspects such as project goals, audience personas, and key performance indicators (KPIs). A brand discovery exercise helped position the Discovery Center within the Gates Foundation's new brand framework.

Results & Impact

A brand style guide was developed to ensure consistency between the Discovery Center's brand and the main foundation site. The adaptable theme allows for easy content layout adjustments, and the mobile-friendly design supports the foundation's mission to educate and inspire visitors.