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The Arts are America's HeARTbeat

The Creative Coalition PROJECT
The Arts are America's HeARTbeat by The Creative Coalition

credits

Title
  • The Arts are America's HeARTbeat
Entrant
  • The Creative Coalition

About This Project

Summary

This vibrant PSA is a rallying cry to protect public arts funding, spotlighting how creativity fuels community, education, and democracy. Released in conjunction with Independence Day 2025, the campaign pairs emotional storytelling with patriotic urgency to elevate the arts as a national priority. By harnessing star power, real-life impact, and a strong call to action, it inspires citizens and policymakers alike to take action and preserve the creative soul of America for generations to come.

Goals & Objectives

The goal is to spotlight the vital role of the National Endowment for the Arts, advocate for continued federal arts funding, and show how the arts uplift communities. The campaign drives awareness, inspires action, and connects viewers to advocacy resources through The Creative Coalition.

Results & Impact

The PSA reached millions across digital platforms, sparked national conversation, and mobilized citizens to contact policy makers in support of NEA funding. It elevated the urgency of arts advocacy and reinforced The Creative Coalition’s role as a leading voice for public arts support.

the team

Iain Armitage
  • Featured Talent
  • The Creative Coalition
Michael Chiklis
  • Director
  • The Creative Coalition
Bill Prady
  • Writer
  • The Creative Coalition
Tim Daly
  • Producer
  • The Creative Coalition
Robin Bronk
  • Producer
  • The Creative Coalition
Satchel Fisher
  • Associate Producer
  • The Creative Coalition
Jordan Goldman
  • Editor
Sarah Williams
  • Assistant Editor
Caroline Tattersfield
  • Director of Photography
Elise Hellmann
  • Special Thanks
  • The Creative Coalition
Amelie Tsoungui
  • Special Thanks
  • The Creative Coalition
Andrew Buczek
  • Special Thanks
  • The Creative Coalition