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Disability is Not A Dirty Word

The House of Joy PROJECT
Disability is Not A Dirty Word by The House of Joy

credits

Title
  • Disability is Not A Dirty Word
Entrant
  • The House of Joy

About This Project

Summary

The "Disability Is NOT A Dirty Word" campaign by Easterseals SoCal aims to break the stigma around disability and highlight the diversity and strength within the community as a source of pride. For over 25% of people in the US, disability is part of who they are, but talking about disability is often avoided due to fear and misunderstanding. Featuring 12 individuals who share their personal stories and experiences with disability, our powerful PSA changes the narrative by celebrating disability.

Goals & Objectives

With goals to celebrate DisabilityPride and elevate the voices of the disability community by changing people’s attitudes about disability, Easterseals Southern California aims to foster open dialogue and acceptance with an interactive multi-media campaign BY, FOR, and ABOUT people with disabilities

Results & Impact

With 524,804,627 Impressions across TV, online, OOH, and print the intentional efforts resulted in above-average representation of the disabled community in the media (3.5% per Nielsen). From creative strategy to production, over 66% of those involved in creating the NADW campaign have a disability.

the team

Mark Whitley
  • Chief Executive Officer
  • Easterseals Southern California
Kimberly Cohn
  • Chief Marketing Officer
  • Easterseals Southern California
Beverlyn Mendez
  • Chief Operating Officer
  • Easterseals Southern California
Nancy Weintraub
  • Chief Advancement Officer
  • Easterseals Southern California
Kelli Richardson Lawson
  • Chief Executive Officer
  • The House of Joy
Melanie Moore
  • Executive Creative Director
  • The House of Joy
Tom Goldstein
  • Director
  • The House of Joy
Maya Darsaw
  • Photographer
  • The House of Joy
Paula Tripp
  • Consumer Insights
  • The House of Joy
Dee Sapp
  • Account Lead
  • The House of Joy
Bree (or Brenda) Fernandez
  • Copywriter
  • The House of Joy
Laura Marie Mariel
  • Art Director
  • The House of Joy
Lia Harrison
  • Marketing Intern
  • The House of Joy
Emily Ladau
  • ESSC Advisor, Creative Consultant
  • Easterseals Southern California
Torrey Stringer
  • Accessibility Consultant
  • The House of Joy
Rynnie Cotter
  • Producer
  • The House of Joy
Andraea LaVant
  • ESSC Advisor, Creative Consultant
  • Easterseals Southern California