Amplify The Courts: A Creator Campaign

About This Project

Summary

To drive voter education around the 2024 Michigan and Ohio State Supreme Court elections, The League built multi-month partnerships with 50+ hyper-local influencers. By fostering sustained, trust-based storytelling in each creator’s authentic voice, the campaign educated audiences on the often-overlooked importance of local politics—specifically the critical role State Supreme Courts play in shaping laws, rights, and daily life in their communities.

Goals & Objectives

This campaign set out to educate and mobilize Michigan and Ohio voters on the importance of their State Supreme Court elections—a race many didn’t even realize was on the ballot. By using trusted, local influencers, we raised awareness of the court’s impact and why every vote matters.

Results & Impact

The campaign sparked 150+ original posts that reached over 16.6M people, driving over 2M impressions with a 6.15% engagement rate. Influencers leaned in deeply—posting across platforms, engaging followers in real conversations, and even weaving election info into comedy sets.