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Black on Purpose: Social Impact Campaign

The League PROJECT
Black on Purpose: Social Impact Campaign by The League

credits

Title
  • Black on Purpose: Social Impact Campaign
Entrant
  • The League

About This Project

Summary

Black on Purpose is a movement for Black men, by Black men, focused on culture, connection, and civic power. Launched by The League in Action, it builds safe spaces for Black men to be seen, heard, and empowered. Through community events, content, and partnerships with local influencers in Detroit and Milwaukee, BOP inspires change by centering Black men's stories, addressing real issues, and sparking action for justice and equity.

Goals & Objectives

Unpack values and shift narratives, inspire Black men to become catalysts for change in their communities, from the ballot box to advocacy on key issues, create safe spaces for their voices, and provide trusted civic education to fight mis- and disinformation.

Results & Impact

16 Community events across Detroit and Milwaukee 3,500 men engaged in-person at live events in DET and MK 4 million Total impressions across organic and paid 120+ Pieces of content 400,000 touch-points (reach, views and likes) 15,000 deep engagements

the team

Tracy Sturdivant
  • CEO and President
  • The League in Action
Alicia McMullen
  • Chief Communications Officer
  • The League in Action
Dana Bontemps
  • Chief Marketing Officerfi
  • The League in Action
JT Johnson
  • Senior Advisor
  • The League in Action
Jabari Paul
  • Chief Strategic Partnerships Officer
  • The League in Action
Sydney Hart
  • Digital Strategist
  • The League in Action
Angelina D'Souza
  • Senior Marketing Strategist
  • The League in Action
Curtis McKinnon
  • Advisor + Ambassador
  • The League in Action
Kwabena Antoine Nixon
  • Advisor + Ambassador
  • The League in Action
Branden Snyder
  • Advisor
  • The League in Action
Tru Pettigrew
  • Advisor
  • The League in Action