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About This Project
Summary
PLUS1 and Sabrina Carpenter partnered to create the Sabrina Carpenter Fund, transforming her sold-out tour into a vehicle for impact. By adding $1 per ticket and embedding the fund into her brand collaborations, the fund is supporting mental health, LGBTQ+ rights, and animal welfare—recently reaching a milestone of raising $1M in under a year, becoming PLUS1’s fastest growing fund. PLUS1 handled strategy, vetting, and fan activation both in-person and on Sabrina’s socials.
Goals & Objectives
To embed meaningful impact into the tour experience by aligning Sabrina’s values with high-impact nonprofits, engaging fans in social good, and building an artist-led platform that drives cultural relevance while raising awareness and funds for critical community issues.
Results & Impact
The fund raised $1M+ in under a year, supporting 10 nonprofits across key issue areas and has received over 7.5M views and 300M earned media reach, plus on-site activations like an adoptable pet pop-up, deepened impact, redefining fan engagement as a force for change.
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