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About This Project
Summary
This documentary about the life, work, and legacy of artist Jack Whitten includes rare access to his studio, archival footage, and interviews with his family, a MoMA curator, and the conservators making new discoveries about his process. It explores how his childhood in the segregated South and experience of the Civil Rights movement is inextricable from his work, which pushed the boundaries of abstraction. We released the video on YouTube in connection with the retrospective exhibition at MoMA.
Goals & Objectives
We wanted to introduce audiences to this lesser-known artist and his groundbreaking techniques, personal history, and impact on contemporary art. The film made accessible Whitten's process, vision, and cultural significance via discoveries on key works and placing him in historical context.
Results & Impact
The film resonated with our audience and reached new viewers (143.9K views–125.3K more than usual–and 2,446 new subscribers). It sparked dialogue (131 comments) from viewers deeply moved by his work, inspired by his philosophy, and grateful to have found their "new favorite artist."
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