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About This Project
Summary
Quality jobs are key to economic success for people, businesses, communities, and our country YET 138 million people working in the U.S. today face barriers to economic advancement. Jobs for the Future's Quality Jobs campaign aims to bring awareness to decision makers, parents and students that "everyone has a path to a quality job" (via community college, apprenticeships, etc) & a "quality job" is a relevant combination of financial wellbeing, opportunities for growth, and security & stability
Goals & Objectives
In an evolving workplace with decreasing reliance on 4-year degrees, a narrative shift is necessary to ensure EVERYONE sees their path to a quality job. The goal: to bring national awareness of the plethora of job pathways available for women, people of color & those impacted by the justice system.
Results & Impact
The campaign achieved rare air for this issue in reaching a)2,000 industry stakeholders through JFF's Horizons Summit in New Orleans, b) media and relevant governmental bodies via a joint report issued by JFF & Gallup, and c) families and teenagers via broadcast as a PSA across Comcast's ecosystem.
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