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About This Project
Summary
Last election season, SOZE produced the 40+ city Revolutionary Love Tour with Civil Rights leader, Valarie Kaur, advancing her movement to reclaim love as a force for justice, healing, and transformation in America. We sought to connect sites of historical trauma, impactful guest speakers, and intentional experiences at each stop to raise national awareness of ‘Revolutionary Love as the call of our time.’
Goals & Objectives
In a time of deep national division, the Revolutionary Love Tour aimed to shift attitudes toward empathy, unity and justice. Our work producing the event drove attendance, engagement, social media traction, and book sales, while increasing the awareness of the concept of Revolutionary Love.
Results & Impact
In total, we visited 44 cities with actual attendance doubling our projections. We had over 75 special guests join the mainstage and almost 3,000 love letters written, reaching 6+ million impressions on digital platforms, and sold over 40% more copies of Sage Warrior than preliminary projections.
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