KABOOM!

About This Project

Summary

KABOOM! works to end playspace inequity by ensuring that all kids, especially kids of color, have access to safe, joyful places to play. As their mission expanded to include community partnerships, policy advocacy, and research, they partnered with Threespot to redefine the website’s core audiences and develop a refined content offering that served a broader and more diverse set of users while advancing KABOOM!’s current goals and objectives.

Goals & Objectives

Align KABOOM!'s digital platform with a refreshed visual identity and storytelling strategy designed to inspire a diverse range of audiences to take meaningful action to address playspace inequity. A flexible, easy-to-use CMS must allow authors to create inspiring content with efficiency.

Results & Impact

Launched in June 2024, the new website is a flexible, audience-focused platform with powerful storytelling tools, streamlined content, and scalable tech built for long-term impact.