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"Community of Givers" Feature Story

Tigermoth Creative PROJECT
"Community of Givers" Feature Story by Tigermoth Creative

credits

Title
  • "Community of Givers" Feature Story
Entrant
  • Tigermoth Creative

About This Project

Summary

This story highlights Cone Health’s innovative, person-centered approach to preventive care, told through the work of Muriel Holt, a community health worker. As part of Cone’s Center for Health Equity, Muriel meets people where they are — in libraries, barbershops, and neighborhoods — connecting them to vital care and support. The feature was crafted as part of the giving effect magazine to raise awareness, build trust, and deepen community understanding of Cone Health’s mission.

Goals & Objectives

To spotlight Cone Health’s investment in health equity and prevention by sharing a true, human-centered story that shows how community health workers like Muriel are improving lives, strengthening relationships, and turning neighbors into partners in building healthier communities.

Results & Impact

The story has become a powerful tool for Cone Health Philanthropy staff, helping donors and community stakeholders better understand how value-based care and community outreach work in practice — building trust, inspiring investment, and reinforcing the belief that health is a shared responsibility.

the team

Andrea Spencer
  • Director of Brand Messaging
  • Tigermoth Creative
Lyda Carpen
  • Creative Director
  • Tigermoth Creative
Rebecca LaPlante
  • Director of Client Services
  • Tigermoth Creative
Chris English
  • Director of Photography
  • Tigermoth Creative
Betsi Robinson
  • Proofreader
  • Tigermoth Creative
Julie Palm
  • Proofreader
  • Tigermoth Creative
Jennifer Shoffner
  • Marketing Director
  • Cone Health Philanthropy