Eli Manning, Tom Coughlin team up to help families tackling childhood cancer

About This Project

Summary

Super Bowl Champs Eli Manning and Tom Coughlin teamed up to support families tackling childhood cancer through a "Show Us Your Team" awareness campaign and grocery store shopping sprees. This ongoing effort with the Tom Coughlin Jay Fund Foundation and Tackle Kids Cancer aims to highlight the need for critical research dollars and financial and emotional support for the here and now. We knew that their partnership would lead to earned media and provide both organizations fundraising momentum.

Goals & Objectives

Leverage Manning and Coughlin's public profiles to give a voice to and visibility through earned media to the struggles of middle to lower economic class families tackling childhood cancer by highlighting the need for team and with a tangible and relatable financial burden, i.e. buying groceries.

Results & Impact

In 2023, the campaign generated 37 media stories with a potential audience reach of 4.2 billion; doubled the number of Sept. gifts; included participation of the NY Giants, Jacksonville Jaguars, Michael Strahan, and Olympian Ryan Murphy; multi-placement in People.com, ABC, GMA3, The Athletic/NYT.