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Alzheimer's Society of Manitoba - Doug and Dad

Tripwire Media Group PROJECT

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Alzheimer's Society of Manitoba - Doug and Dad

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Entrant

Tripwire Media Group

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About This Project

Summary

The Alzheimer's Society of Manitoba hosts an annual fundraising gala. The ask? To create a compelling, heartfelt, and honest take on what it is like to love someone living with Alzheimer's and dementia and to spur viewers into opening their wallets to support the cause.

Goals & Objectives

Raise awareness and funds to support families with dementia by engaging the audience emotionally, to inspire donations and support for the Alzheimer Society of Manitoba.

Results & Impact

This video helped raised $60,000 in support of the Alzheimer's Society of Manitoba.

Recognition

Bronze

Fundraising & Resource Development Categories — Fundraising Appeal

2025

About the category

Fundraising Appeal

A specific fundraising ask for a Health cause. Materials could include; digital, broadcast or print advertising/marketing campaigns, content or social media marketing, and public relations campaigns.