Empowering Digital Natives: A National Education Initiative

About This Project

Summary

A national initiative with Swiss NGO Pro Juventute, this project aimed to educate and empower students aged 10–14 to navigate social media and gaming critically. We created six explainer videos in German, French, and Italian (18 in total), using motion design and live action to match Pro Juventute’s identity and young target group. Distributed across Swiss schools via their online platform MediaMentor and YouTube, the videos enabled meaningful classroom dialogue on digital well-being.

Goals & Objectives

The objective was to develop educational content that empowers students aged 10–14 to reflect on the impact of social media and gaming. The videos needed to be curriculum-ready, multilingual, and align with Pro Juventute’s identity for national use via their school platform MediaMentor.

Results & Impact

The videos were integrated into classrooms across Switzerland via Pro Juventute’s learning platform MediaMentor and YouTube. They support teachers in guiding discussions on digital well-being, helping thousands of pupils develop critical thinking and healthier media habits in an educational setting.