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Wild and Precious

UK Dementia Research Institute PROJECT
Wild and Precious by UK Dementia Research Institute

credits

Title
  • Wild and Precious
Entrant
  • UK Dementia Research Institute

About This Project

Summary

‘Wild & Precious' raises awareness about the disproportionate impact of dementia on women. In partnership with the UK Dementia Research Institute, we created two films featuring women with dementia sharing cherished memories. These are preserved on the blockchain to ensure they never fade. We also launched the first virtual Museum of Memories, showcasing stories from the UK dementia community using cutting-edge technology. This initiative aims to preserve humanity amid dementia's heartbreak.

Goals & Objectives

‘Wild & Precious’ reveals dementia is the leading cause of death for women in the UK, affecting 65% of those with the condition. The campaign educates on brain health to reduce dementia risk and encourages registration for Join Dementia Research to be a part of vital studies.

Results & Impact

The campaign featured on BBC Radio, Metro, Women’s Journal, etc, with a PR reach of 1.25 million. It was academically highlighted by King’s College and UCL. Digital ads played 496,884 times sharing preventative actions with women in areas most impacted by Dementia, Manchester, Birmingham, Leicester.

the team

Liz Unna
  • Director
  • Institute/WongDoody
Felicia Morizet
  • Producer
Sarah Dines
  • Production Manager
Evan Jones
  • Runner
Ian Murray
  • Director of Photography
Kai Newton
  • 1st AC
Josh Mclaren
  • Gaffer
Zach Costa
  • 2nd AC/DIT
Daisy Cambridge
  • Art Director
Reece Gibbins
  • Sound
Adam Davis
  • Editor
Nikky French
  • Music
Archer & Spencer
  • Music
Global Chief Creative Grace
  • Frances
  • WongDoody
Executive Creative Director Jamie
  • Mancini
  • WongDoody
Art Director Tom
  • Benford
  • WongDoody
VP Creative Enterprise Lara
  • Johannsson
  • WongDoody
Programme Manager Rosie
  • Lee
  • WongDoody
Finance Director Asha
  • Shah
  • WongDoody
Blockchain Expert Jim
  • Crews
  • WongDoody
AVP, Film Matteo
  • Mosterts
  • WongDoody
VP, Production Stacy
  • McCann
  • WongDoody
Senior Creative Content Producer Laura
  • Haithcock
  • WongDoody
Content Producer Max
  • Grigoryan
  • WongDoody
Creative Director, Motion Design Austin
  • Anderson
  • WongDoody
3D Designer and Compositing Artist Jeremiah
  • Dapkey
  • WongDoody
Senior Motion Graphic Designer Dan
  • Kelly
  • WongDoody
Head of Communications Emily
  • Tellers
  • UK Dementia Research Institute
Head of Communications Lucy
  • Wilson
  • UK Dementia Research Institute
Communications Manager Molly
  • Andrews
  • UK Dementia Research Institute
Research Communications Manager Alex
  • Collcutt
  • UK Dementia Research Institute
Head of Communications and Engagement Henry
  • Scowcroft
  • Alzheimer’s Research Institute
Senior Strategic Communications Manager Emma
  • Hardwick
  • Alzheimer’s Research Institute
Communications Manager Iain
  • Fossey
  • Alzheimer’s Research Institute
Communications Manage: Supporters & Families Rahel
  • Allen
  • Alzheimer’s Research Institute
Founder/Creative Director Lauren
  • Greenfield
  • Institute
Founder/President Frank
  • Evers
  • Institute
Managing Director Tori
  • Palmatier