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About This Project
Summary
The Weather Kids campaign emphasizes the climate crisis's impact on future generations. It was produced in 3 languages, translated by AI to 14 languages and customized in more than 50 countries in native languages. On 21 March, kids interrupted live weather forecasts in more than 100 countries and predicted the weather for the year 2050 instead. This disruption highlighted the severe consequences of climate inaction, aiming to create a sense of urgency and responsibility among global audiences.
Goals & Objectives
The Weather Kids highlights the cost of inaction on climate change, showing that children will bear the brunt. Aimed at adults globally, it urges urgent climate action, asking people to sign a pledge and commit to solutions. The campaign raises awareness of the climate emergency and promotes action.
Results & Impact
Weather Kids aired or was mentioned in over 100 countries on 300+ TV and radio stations, reaching an estimated 3.7 billion impressions, including earned media coverage. Over 1 million visited WeatherKids.org. PR coverage was 95% positive or factual, notable given the topic's politicized nature.
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