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About This Project
Summary
In April 2025, UNICEF USA announced that Dr. Mike, family medicine physician and one of the most prominent health educators online, would be UNICEF USA’s newest Ambassador. Dr. Mike is a passionate advocate for children’s health and uses his platform of over 25 million followers to share accurate medical information and address common misconceptions. UNICEF USA worked with Dr. Mike to create a surround sound campaign to announce the news which included an op-ed in Newsweek, original social conte
Goals & Objectives
Dr. Mike was chosen to be UNICEF USA’s newest ambassador at a time when vaccine misinformation and hesitancy are on the rise globally. UNICEF, the world’s largest vaccinator of children, and Dr. Mike a certified DO and accurate source of medical information for millions were the perfect combination.
Results & Impact
The collab between Dr. Mike and UNICEF has already supercharged the organization’s mission to distribute accurate medical information to people across the world. Dr. Mike has used his incredible network of 30 million followers to help UNICEF share accurate and critical messages to families globally
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