UNICEF Kids Zone at The Soccer Tournament

About This Project

Summary

UNICEF USA hosted the UNICEF Kids Zone at The Soccer Tournament on Saturday, June 7, 2025 in Cary, NC, in celebration of the International Day of Play. Olympic Gold Medalist and UNICEF Ambassador Laurie Hernandez led a competitive skills challenge with UUSA CEO and President Michael J. Nyenhuis, while actress and UNICEF Ambassador Sofia Carson helped kids create their summer play bucket list for the UNICEF Goal Zone. The power of play was in full display as over 1,500 families stopped by.

Goals & Objectives

Every child has the right to thrive and reach their highest potential through the power of play, in all of its forms. The goal of the event was to create a space where children could come and play (structured and unstructured) to illustrate the healing power of play on the International Day of Play

Results & Impact

UNICEF Kids Zone at TST welcomed influencers like Dr. Amna, publishers like Raleigh Family Adventures and Cary Finds, local and national media including ABC 11 Raleigh and ESPN, countless families who expressed how grateful they were for UNICEF's work, 65+ media placements, and reached 118M people