About This Project
Summary
On April 1, 2022 a group of workers made history when they won their election to become the first unionized Amazon workplace in America. This feat would be extraordinary for any union, let alone the Amazon Labor Union (ALU), who did it with no prior organizing experience, no institutional backing, and a budget of $120,000 raised on GoFundMe. Heralded as the most important win for labor since the 1930s, our documentary captures the ALU’s historic grassroots campaign to unionize from day one.
Goals & Objectives
We are using the film to inspire workers to organize, to educate consumers about supporting the labor movement, and to center worker struggle for policymakers on the local, state, and federal level. Our vision is to make it easier on every level for workers to organize and get the support they need.
Results & Impact
Through screenings at Amazon warehouses, domestic and international film festivals, movie theaters, and community spaces, as well as virtual access, aided by targeted social media and marketing, we are on track to reach over one-million viewers and inspire workers across the globe.
