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About This Project
Summary
The Dream Factory was preparing to open a new space in Winnipeg and wanted a refreshed brand identity that reflected the depth of their impact while keeping their magic intact. We helped them build a new brand platform, visual identity and launch strategy that honoured their heartfelt legacy and showed the full scope of support they provide. The brand needed to feel joyful and approachable while resonating with both Dream families and corporate donors.
Goals & Objectives
Create a refreshed brand identity and platform that modernizes The Dream Factory’s image, reflects their wraparound care, and engages families, donors and partners—setting the tone for the opening of their new space and ensuring the brand evolves along with their growing impact.
Results & Impact
Staff and student creators quickly embraced the refreshed brand, calling it joyful, cohesive and inspiring. Families connected with its warmth and whimsy, while donors praised the clarity and purpose it communicates. It’s a brand that reflects their heart—and brings their impact to life.
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