VS&Co Cotton Storytelling

About This Project

Summary

VS&Co has embarked on a first-of-its-kind initiative to purchase cotton directly from four Alabama family farms – one Black-owned, and three women-owned. This marks a significant departure from traditional supply chain models in the fashion industry, which typically relies on intermediaries to ship, process, and sell in bulk. Rather, this direct and transparent relationship with our cotton partners eliminates intermediaries, so farmers receive all of the proceeds from their crops which in turn s

Goals & Objectives

We are working collectively to build industry partnerships that will help shape a just and equitable future. We wanted to create a first- of-a-kind partnerships with Black-owned producers of cotton in the U.S., especially given that less than 1% of cotton farms in the U.S. are owned and operated by

Results & Impact

Our customers value the sustainability and social impact of the garments they wear and the beauty products they use. We share this value. Our product sustainability efforts are underway, and this program is helping us achieve three goals: 1. Supporting women and Black-owned businesses 2. Reduci