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Scenic Audio

VML PROJECT
Scenic Audio by VML

credits

Title
  • Scenic Audio
Entrant
  • VML

About This Project

Summary

Scenic Audio harnesses AI in various forms, such as image recognition, generative AI, and text-to-speech, to articulate the world to visually impaired passengers through real-time audio descriptions. It provides contextual relevance by integrating geolocation, directional, and circumstantial data. Told in a beautiful, human and storied way, it makes the scenic route accessible to everyone.

Goals & Objectives

Our goal was not just to create a functional tool, but to revolutionize environmental interaction and independence, enhancing the car journey for those previously left out. This initiative is a testament to Honda's unwavering commitment to innovation and inclusion.

Results & Impact

The project has progressed rapidly from concept to beta testing, receiving international publicity and overwhelmingly positive early feedback from the blind community, with one tester stating “It makes you feel like you are a star in your own show.”

the team

Debbi Vandeven
  • Global Chief Creative Officer
  • VML
Bas Korsten
  • Global Chief Creative Officer
  • VML
Josh Loebner
  • Global Head of Inclusive Design
  • VML
Jason Carmel
  • Global Lead, Creative Data
  • VML
Jonathan Blaugrund
  • Global Client Lead
  • VML
Shannon Walters
  • Group Creative Director
  • VML
Emily McNulty
  • Associate Creative Director
  • VML
Jon Dietrich
  • VP Group Creative Director
  • VML
Shawn Herron
  • Experience Technology Director
  • VML
Cole Peterson
  • Director Technology
  • VML
Jason Xenopoulos
  • Chief Creative Officer North America West
  • VML
Ilinca Barsan
  • Director, Data Science
  • VML
Matt Gilmore
  • Creative Director
  • VML
Rebecca Sullivan
  • PR Director
  • VML
Katie Zanotti
  • Program Director
  • VML
Brie Aseltine
  • Project Manager
  • VML
Craig Jelniker
  • VP, Integrated Production
  • VML
Caroline Buck
  • Senior Data Scientist
  • VML
Bilal Othman
  • Senior Analyst
  • VML