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About This Project
Summary
With vaccine hesitancy on the rise, so are diseases once declared ‘eliminated’ in the U.S. Measles cases are up 30%, with three deaths this year alone. In response, BIO, the leading voice of the U.S. biotech industry, launched a unifying campaign to reframe vaccination as a shared responsibility with personal and patriotic stakes. The “Invest in America. Vaccinate.” campaign aims to rebuild trust, clarify the narrative, and remind us of our past to avoid repeating it.
Goals & Objectives
The campaign aims to remind key audiences on the importance of vaccination through a highly targeted paid media strategy anchored by a centralized digital hub. It delivers a values-driven, empathetic message that reframes vaccination as an economic, personal and patriotic choice.
Results & Impact
In its first three months, the “Invest in America. Vaccinate.” campaign delivered 15M+ impressions, with 4M+ clickable impressions driving 20K+ website users and contributing to a significant decline in detractor social media activity.
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