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About This Project
Summary
The Boys and Girls Club of Greater Washington (BGCGW) serves nearly 12,000 youth annually through regular club membership and widespread community outreach. With the organization entering the final year of its 5-year fundraising strategy, the 2024 All In Campaign is intended to ensure it meets its overall goal. While the first four years were focused on larger private and corporate donors, the final year of the campaign targets the general public in the DMV who may be moved to donate.
Goals & Objectives
The All In Campaign aims to increase awareness of BGCGW and encourage the public to make donations. Through our creative we worked to illustrate the impact of donations on the organization’s mission and its members. The campaign includes placements across radio, social, digital, email and OOH media.
Results & Impact
The 2024 All In Campaign has significantly boosted website traffic and usage of the All In donation interface. In the three months since launch, user numbers have doubled compared to the same period last year. This surge helped BGCGW achieve over two-thirds of its fundraising goal to date.
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